A Non-Copywriter’s Guide to Effective Writing


In my personal experience as a Marketing Assistant, I had to improve my skills in graphic design, public speaking, project management, planning and negotiation. But when you have to learn something from scratch and you’re not at school anymore, you may end up running into some difficulty.

In those times, whom do you call upon? Google, of course. Google introduced me to all those blogs, guides, tutorials and cheat sheets – any helpful, wonderful and FREE tips. I am grateful for all of those experts-in-their-field sharing their experience and know-how for the sole purpose of contributing to the web community, thus giving a hand to budding professionals like me.

That’s precisely the point. It’s my turn now! Copywriting is what I’m good at (please, don’t contradict me on this point), and I’d love to share some tricks with the non-copywriters out there who need to make up a formal letter, do a PowerPoint presentation or write a product description. Of course you don’t have to become a professional copywriter to do all of these things. I haven’t become a designer just because I watched all of the Photoshop video tutorials available on the Internet. But I did achieve better results thanks to those tutorials, so maybe there’s something I can do to help you write effective, engaging text.

Well, exhaustive enough for an introduction! Let’s start right away with some links you might want to add to your bookmark list:



WordReference is my favourite site free translation dictionaries. It might come in handy with idiomatic expressions in foreign language. The Spanish, French and Italian dictionaries and forums are the most popular.

Online Spell Checker

Online Spell Checker is a free and accurate tool for spell-checking in 28 languages.

Advanced Text Analyzer

Get useful statistical information out of your pieces of text such as word/character count, lexical density, readability, word analysis, phrase analysis and graded analysis with Advanced Text Analyzer . It’s free, but it requires registration: Wordcounter is a plug-and-play alternative.


Learn how words associate with Visuwords. This graphical dictionary draws diagrams from the words you look up, highlighting their meanings and the type of relationship with other words and concepts.


Definr is a nice, suggest-as-you-type English dictionary. You can add it to your Firefox search box for turbo-charging your word search.

Laura Averna is a Copywriter – well, being in charge of Marketing Communications she’s supposed to look after a batch of different tasks, but writing is what she has the most fun with. You might find her raving on Twitter


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