Slenderize Your Writing in Only Minutes a Day

181196330_091389234aMost of us really don’t enjoy exercising that much; we just want to be skinny. It’s the same with writing… so much easier to bang out a thousand words on a blog when fifty would probably do. Elegant writing doesn’t just happen; it takes regular, concentrated effort. Here is an exercise you can do to make your writing leaner and more attractive.

The first time you do this one, it may be a challenge. Let’s get started…

  • Write a three-page essay on an easy topic, like what you did on your summer vacation, how to change the oil in your car, or anything with a fair amount of detail that you don’t have to research.
  • Rewrite your essay as one page, without leaving out a single idea. Don’t simply edit, start over.
  • Now write it up as one paragraph of 5 lines, without leaving out a single idea.
  • If you’re feeling ambitious, make it one sentence, without leaving out a single idea.

By now, you’re out of breath and sweating like crazy. When your heart stops racing, go back and read the first essay, then read the lone paragraph. Which one do you think people will be more likely to read?

The good news is that you don’t have to perform a major workout every time you sit down to write. Doing it once is usually painful enough that the memory of it causes you to think, “Is there a shorter way to say that?”

What did you write today? Spend a few minutes going back over it, taking out unnecessary words, thoughts redundant or irrelevant to the main point, anything that doesn’t absolutely have to be there. You’re on your way to scribal fitness.

Kim Phillips, owner of Lucid Marketing, is an independent marketing communications consultant. She provides clarity on writing, advertising, and social media in her lucid at random blog. Join her on Facebook.

 

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